Binding: Paperback Dewey Decimal Number: 153.852 EAN: 9780061241895 ISBN: 006124189X Label: Collins Business Manufacturer: Collins Business Number Of Items: 1 Number Of Pages: 336 Publication Date: January 01, 2007 Publisher: Collins Business Release Date: December 26, 2006 Sales Rank: 324 Studio: Collins Business
The best book I read in college
This is by far the most interesting, useful, and important book that I read in college. Buy it, read it, learn all the tricks that people use to influence you as well as ways to combat those tricks and use them for your own good.
Dated Material
*****
James Gavitt says:
I was also confused by the choice between the two books and contacted someone at the Influence at Work organization. He replied, "Although both books are based on Dr. Cialdini's years of research into the Six Principles of Influence, Influence: The Psychology of Persuasion is an older edition. There are more updated references, more recent examples and more current stores in Influence: Science & Practice. Generally, Influence: Science and Practice is a more complete discussion of the topic. We do not recommend purchasing both books."
*****
I wish I had read this comment before purchasing Influence: The Psychology of Persuasion (Collins Business Essentials). I am frankly amazed that there are current multistar reviews for a work so badly in ... Read More
Good reading
I found some of these advices very much used and known, some new and helpful. Quite logic due to the 'age' of the writing. Anyway I was satisfied with the reading and I reccommend it to get a complete view of the issue.
Great Read! Fascinating!!!
Influence: The Psychology of Persuasion (Collins Business Essentials) is masterfully written. Dr. Cialdini really knows his stuff, what is more, he knows how to keep a reader engaged. Influence: The Psychology of Persuasion (Collins Business Essentials) was recommended by a student at Northwestern's Kellogg school of management. If you want to be able to compete with the likes of that tier of professionals, this is a must read.
An eye opening reading!
Cialdini's book elucidates the insidious strategies of compliance that are used by consumerists, marketers, politicians, and compliance experts to manipulate the masses.
His book is simple yet enlightening.
It makes an interesting and edifying reading.
