Binding: Hardcover Dewey Decimal Number: 658.049 EAN: 9780131738607 ISBN: 0131738607 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 704 Publication Date: November 24, 2007 Publisher: Prentice Hall Sales Rank: 3183 Studio: Prentice Hall
KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today. The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide.
This text is for business students and professionals interested in learning about the impact of international business and emerging markets.
What Others Say
International Business: Important on a global scale!
An excellent resource for the business manager who is interested in touching on the realities of doing business in the global arena. Great for my International Business class. Anecdotally fun as well.
A great text !!!
I've been teaching Global Business for almost thirty years and have used a variety of texts. In a crowded field of competitive textbooks, the Cavusgil, Knight, Riesenberger distinguishes itself for a variety of reasons.
First and foremost, the authors are able to present even the most complex of global issues in a very readable, easily comprehensible manner; and they certainly don't sacrifice depth where needed. Importantly theirs is a balanced approach, where theory and practice mesh together almost seamlessly and students will clearly realize the importance and value of the theoretical underpinnings of business practices. The authors seem to have made a very conscious decision to cut out any unnecessary jargon that could obfuscate ... Read More
Welcoming a new generation of IB text
International Business: Strategy, Management and the New Realities by Cavusgil, Knight and Riesenberger succeeds on a surprising number of levels, reflecting the combined expertise of three talented scholars and business people and their determination to present a truly global view of business.
The text is highly readable by audiences of all ages, especially undergraduates. Chapters are of very reasonable length, and are vividly illustrated by photographs that capture candid moments in a wide variety of market and commercial situations. One wonders how the authors had the presence of mind to capture these candid shots during their travels.
The authors cater fully to a new generation of university students who instinctively ... Read More
Worth the wait
As a former IB executive and current professor of IB, I am very glad to see a text such as Cavusgil, Knight, & Riesenberger that takes such an innovative and refreshing approach to IB instruction while effectively addressing the needs of both students and instructors. The new education system that the authors have developed goes beyond any other text I have used and is well worth the wait.
The text has insightfully portrayed IB in a modern and dynamic light which allows today's students to grasp the importance and complexities of IB. The information is presented in a manner that is interesting to the 21st century college student, using practical and up-to-date examples and cases. This text conveys added value to students via the ... Read More
International Business Strategy, Management and the New Realities
The International Business text by CKR was written to meet the needs of students studying the globalization process. The textbook illustrates current events that have shaped the international business environment. In each chapter the learning objectives are clearly identified and the opening cases reflect global companies and the challenges faced from a country, economic, cultural, or managerial or market opportunity perspective.The opening cases reflect the content that will follow in the respective chapter by providing a global theme that students can understand prior to reading the chapter learning content.
Closing cases are detailed as are the questions. Instructors adopting the textbook will have ample resource materials to assign ... Read More
