LOVE IT!!!
I had been wanting one of these for a couple of years now. It is great!!! The power is nice. It makes baking so much easier. The attachments are great. I highly recommend for anyone, but especially the bakers. Looks pretty sitting out and is very functional!

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LOVE IT!!!!!
I always wanted a Stand Mixer and this one is the best! I love the red.

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KitchenAid 5 Quart Mixer
I've used my mixer a couple of times since I purchased it last month. I LOVE IT. I've been putting off purchasing the mixer because I've always thought it was too expensive. I've checked around and this is the cheapest I've found. It works like a dream. I've used it to make cookies and to mix the Masa for tamales. It cut my work in half. I should've purchased it a long time ago.

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why did I wait so long
I love my KitchenAid Artisan. For years I was using a hand held mixer, this mixer makes whatever you are doing a lot earier. The price is one of the best around. Buy it, you will not be disappointed.

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quite heavy
it's an attractive appliance. My wife has only used it once or twice in the last 10 months, but seems to enjoy it. Hard to say how durable because we've hardly used it, but that's because my wife doesn't do much baking.