Binding: Hardcover Dewey Decimal Number: 647.94068 EAN: 9780135139288 ISBN: 0135139287 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 656 Publication Date: April 07, 2008 Publisher: Prentice Hall Sales Rank: 284498 Studio: Prentice Hall
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
What Others Say
Fast!
quick shipping, great condition! it is a hard cover but the book is very light and easy to cary around. also came with DVD!
Intro to Hospitality
Great book and exceptional service. I bought as a textbook for an on-line Restaurant Management course. It is well written and easy to follow. I love the course.
If you want to go into the HM industry
Read Introduction to Hospitality (5th Edition)! It's awesome. It gives an inside look at certain hotels, resorts, and restaurants. It's easy to follow and understand. So, if you're a HM major, I suggest you pick up a copy of Introduction to Hospitality (5th Edition) today.
The "BestEver" Intro Book for a Overview of Hospitality!
I have been teaching the college lever intro course for well over 20 years. I have used many text and supplemented same. John's book is succinct, well written and dosen't bore you with trivia. Students thinking about a career in hospitality are interested in finding out all they can in a short period of time what the hospitality industry has to offer. Walker's book, I have used as Department Chair at two colleges, is still the best book on the market. John quickly exposes the unsuspecting student to a array of opportunities that many of them never thought that they could get to via a career in the hospitality industry. The stero typical notion of HRIM Majors being "Burger Flippers" is quickly dispelled when John's book is used along ... Read More
