Binding: Hardcover Dewey Decimal Number: 659 EAN: 9780324568622 ISBN: 0324568622 Label: South-Western College Pub Manufacturer: South-Western College Pub Number Of Items: 1 Number Of Pages: 726 Publication Date: April 18, 2008 Publisher: South-Western College Pub Sales Rank: 344669 Studio: South-Western College Pub
Product DescriptionPowerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
What Others Say
Great Book
I have this as a reference book and I just love it. It's great to have in your personal design library.
