Binding: Paperback Dewey Decimal Number: 745.2 EAN: 9780865475878 ISBN: 0865475873 Label: North Point Press Manufacturer: North Point Press Number Of Items: 1 Number Of Pages: 208 Publication Date: April 22, 2002 Publisher: North Point Press Sales Rank: 902 Studio: North Point Press
Visionaries!
McDonough & Baumgarten have re-envisioned how companies might redesign their manufacturing processes to actually leave the environment better than they found it. And create better products in the end, products that people will want to buy because they are well-designed.
What I love about Cradle to Cradle: Remaking the Way We Make Things is that their vision is mostly a PRIVATE sector solution. They believe that business is the solution, not the problem. They say entrepreneurs are the ones best suited to develop creative solutions to environmental issues, and ultimately better, less expensive products. That is, cheaper in the truest sense--no externalities, nothing in the landfill, no costs of disposal foisted off on the taxpayers to clean up. Materials would go back ... Read More
excellent, even oustanding
Great book, in perfect condition and as I saw on screen that s how i received at home.
Seeing ourselves as all being part of the great cradle to cradle cycle is an important step forward.
For those to are ecologically minded, a key part of creating any new product is to produce a life cycle assessment (LCA), which is also known as a cradle-to-grave analysis, working from manufacture (`cradle') to use and disposal (`grave'). The LCA investigates all of the environmental impacts of that product and attempts to minimise that damage. One of the key premises of McDonough & Brangart's book, is that minimising damage just isn't good enough. Instead, the authors propose that we change our entire design processes so that reuse and nourishment are built right into the process. Instead of minimising waste, we create value. Cradle to Cradle goes beyond the notion of having recycling as the final step in a process flow, and instead builds ... Read More
PERFECT!
Cradle to Cradle: Remaking the Way We Make Things was in perfect condition when I received it and the really cool thing about it is that its WATERPROOF which means you can read it pretty much anywhere-in the shower, underwater, at the beach or even in a fish tank! The book gives you scary insight on how we are destroying our earth and killing ourselves slowly and simultaneously!!!
Dangerously encouraging consumer complacency
Apparently corporations are all going green. Even Ford will become perfectly sustainable. Now they abuse their employees & produce thousands of fossil-fuel-burning cars out of a "green" facility built with materials extracted from where, a green, sustainable mining operation?
Cradle to Cradle: Remaking the Way We Make Things has some good points & quotes, but in the end it's another propaganda piece for greenwashing corporations.
