Binding: Hardcover Dewey Decimal Number: 642.4068 EAN: 9780910627603 Format: Illustrated ISBN: 0910627606 Label: Atlantic Publishing Company Manufacturer: Atlantic Publishing Company Number Of Items: 1 Number Of Pages: 624 Publication Date: March 23, 2006 Publisher: Atlantic Publishing Company Release Date: December 30, 2005 Sales Rank: 93539 Studio: Atlantic Publishing Company
Product DescriptionDo you need a comprehensive book on how to plan, start and operate a successful catering operation? This is it--an extensive, detailed manual that shows you step by step how to set up, operate and manage a financially successful catering business. No component is left out of this encyclopedic new book explaining the risky but potentially highly rewarding business of catering. Whether your catering operation is on-premise, off-premise, mobile, inside a hotel, part of a restaurant, or from your own home kitchen you will find this book very useful. You will learn the fundamentals: profitable menu planning, successful kitchen management, equipment layout and planning, and food safety and HACCP. The employee and management chapters deal with how to hire and keep a qualified professional staff, manage and train employees, and report tips properly in accordance with the latest IRS requirements. The financial chapters focus on basic cost-control systems, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning. You ll also master public relations and publicity, learn low-cost internal marketing ideas, and discover low-and no-cost ways to satisfy customers. One section of the book is devoted to home-based catering entrepreneurs. With low startup costs and overhead, a home-based catering business can be an ideal do-it-yourself part-or full-time business. Another section is for restaurateurs that wish to add catering to their restaurant operation. A successful restaurant s bottom line could be greatly enhanced by instituting catering functions in slow hours or down time. For example, many restaurants are closed on Saturday afternoons, so this would be an ideal time to create a profit by catering a wedding This book is also ideal for professionals in the catering industries, as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline
What Others Say
Fabulous
The Professional Caterer's Handbook: How to Open and Operate a Financially Successful Catering Business is more than worth its money in culinary gold. I recently graduated from culinary school and have started a catering business with my husband. I've read a number of books on how to start a catering business and have found this to be the best one yet. Lots of information and very good detail. Every caterer needs to have this copy in their reference library.
The Professional Caterer
A must have book for a new Caterer starting their own business.
College-level culinary schools in particular must have this reference
If you want to enter the catering business, there are plenty of lighter guides on the topic on the market - but if you're really serious about professionally entering the business, you can't be without THE PROFESSIONAL CATERER'S HANDBOOK: HOW TO OPEN AND OPERATE A FINANCIALLY SUCCESSFUL CATERING BUSINESS. A cd-rom supplements the weighty exploration which is actually a detailed manual of step-by-step instruction on all the basics. From bookkeeping and handling profits and loss to considering the pros and cons of professional equipment, there's no better guide on the market. College-level culinary schools in particular must have this reference.
Diane C. Donovan
California Bookwatch
An Indispensable Addition
"THE PROFESSIONAL CATERER'S HANDBOOK: HOW TO OPEN AND OPERATE A FINANCIALLY SUCCESSFUL CATERING BUSINESS" by Lora Arduser and Douglas Robert Brown.
The Professional Caterer's Handbook: How to Open and Operate a Financially Successful Catering Business is an indispensable addition to any would be caterer's library. If you have thought about turning your catering skills into a full time business The Professional Caterer's Handbook: How to Open and Operate a Financially Successful Catering Business will open your eyes to all that is involved in starting and operating your own catering business.
Any and every aspect of operating your own successful catering business is included in this fabulous book. The authors start by talking about the skills needed to open and operate your own catering business, the give you a step by step planning guide to developing your business goals and plan.
An informative introduction and comprehensive guide to properly establishing and managing a catering business
The Professional Caterer's Handbook: How To Open And Operate A Financially Successful Catering Business (With CD-Rom), expertly co-authored by Lora Arduser and Douglas Robert Brown, is an informative introduction and comprehensive guide to properly establishing and managing a catering business. Comprehensively mapping out an easy-to-follow, "user-friendly" compendium of strategies and tactics for establishing a company name and reputation, The Professional Caterer's Handbook presents logical and effective advise vitally important for all aspiring catering entrepreneurs. The Professional Caterer's Handbook is very strongly recommended as instructional reading for all small catering business developers, those hoping to create a professional catering ... Read More
