Binding: Paperback EAN: 9780970126207 ISBN: 0970126204 Label: Oxford Publishing Inc. Manufacturer: Oxford Publishing Inc. Number Of Pages: 145 Publication Date: December 15, 1999 Publisher: Oxford Publishing Inc. Sales Rank: 2938356 Studio: Oxford Publishing Inc.
Editorial Review:
Book DescriptionWhat's the No. 1 threat to restaurants and bars and how should you deal with it? The best marketing tools to attract customers, increase market share and profits, and how to generate better returns from food and beverage supplier promotions -- it's all here! Using research commissioned by Nightclub & Bar and Restaurant Marketing magazines for the National Bar & Restaurant Management Asscoiation, Dr. Kirk Wakefield translates the numbers into actions you can take to the bank. Packed with data on labor, wages, effective supply chain management, marketing tools, product/menu trends, and dealing with social/legal threats, this is THE book for success in the hospitality industry.
What Others Say
Restaurants Now Have It!! Facts not just opinions
Restaurant Managers will find Wakefields book so interesting,practical and easy to read, they will forgive him for being aMarketing Professor.
His practical roadmap to success is based onlots of hard work and research which has been focused towardsincreasing the chances that a restaurant will succeed.
Heidentifies through research, not opinion, the real keys to restaurantsuccess. As editor of a restaurant trade publication I have started toread many books that I could never finish. This is a page turner.Thanks Professor and ex restaurant manger.
