Product DescriptionPresents easy-to-follow, straightforward information on the process of creating customers for your product or service in enough numbers & rapidly enough so that you can make your business successful & profitable. Paper. DLC: Marketing Planning.
What Others Say
Good guide
Is a good book. I read it when developed a project for my masrter degree and was just a good guide )as a your title).
An Essential Book
The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service is a must have, PERIOD! I was in the process of making my first business plan, and most business plan guides I used didn't help me with a marketing strategy (and they aren't designed to).
The worksheets in The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service won me over, because it allowed me to interact with the book, it ask questions I never considered and organized my marketing plan. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service is a fine supplement for "The Successfil Business Plan" written by Rhonda Abrams.
The money you save making a precise plan, and the money you earn with a focused plan is worth way more than the cost of The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service.