Research shows that sharing a common cause can bring people together in a strong way. Creating community will help with listener retention and listening time. More than community, recent studies have also shown that giving back to the community, the nation, the world is more important than ever, especially to the Millenial Generation. Mother Nature has made sure that we have plenty to give to! Hurricane upon hurricane here in our own country, Fires, Volcanoes, Earthquakes and even Tidal Waves continue to fill the headlines. There is certainly plenty of good to be done.
2. Auction off what you already have. Breakfast with the morning team, Golf with the Drive Time Crew, Lunch at a local spot with the General Manager are all awesome auction items! Also consider autographed items such as guitars or jerseys. Tours of the station that include meet and greets are also a great way to turn your day to day into a revenue generating machine!
3. Get More! Even though many people will be anxious to bid on a studio tour and breakfast on air, you have more connections than that! Call your partner at the stadium for back stage passes or a dinner in the press box before a game. Work with a local merchant to get T-shirts that can be sold for a profit highlighting your cause. Ask your advertisers to join in by donating an item from there business.
4. PROMOTE PROMOTE PROMOTE PROMOTE PROMOTE Use On Air, Email, Print in News, Facebook, Instagram, Twitter etc. to let your listeners know what you are auctioning off! Saturate on air conversations with the auction, ask the participating businesses to promote within their own circles as well. Consider doing a Live Remote so that drive by donations can be made as well. Involve local children to make the story more appealing to the news. Car washes, Bake Sales etc.
Since 1999, NeoFill has specialized in providing e-commerce solutions for B2B and B2C clients that generate incremental revenue, serving all major markets throughout the United States. We offer client-branded, white-label products that enable weekly and daily deal programs, online auctions, event-ticketing and e-commerce merchandise storefront solutions along with a risk free marketing solution to extend the reach of your promotions.