Tag Archives: Local

Two Tier Marketing made Easy

Studies done recently point to disclaimers on audio advertising being accepted by the typical consumer. Some customers are even finding it helpful when they are actively looking for a vehicle. The comments on the published study however, appear to disagree. Is this a case of a study gone wrong? Is there more than one side […]
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Digital National Syndicated Streamed LOCAL

The time that most stations have to be local is becoming ever smaller. National shows are taking over and being streamed in a previously local landscape. With smaller windows of local programming and less talk time for the on air talent, Local stations are struggling to connect with their local listeners in a way that […]
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